First-Timer’s Guide to Seoul: 4 Days to Explore the Best of the City

From ancient palaces to bustling markets, Seoul is a city full of vibrant energy and endless discoveries. Whether you’re drawn to its rich history, amazing food scene, or the chance to unwind with some world-class self-care, this dynamic city truly has something for everyone. This 4-day itinerary captures a little bit of everything. If you’re planning a trip or just looking for travel inspiration, I hope this guide helps you make the most of your time in Seoul!

Summary

Duration: 4 Days
Best Time to Visit: Spring (March–April) and Fall (September–November) offer pleasant weather and stunning scenery. For this trip, we visited in November and got to experience the fall season.

In this post you will find:

Essential Things to Do Before Visiting Seoul
Getting From the Airport to the City
Getting around in Seoul
Where to Stay in Seoul
Day 1: Skincare, Gangnam & Namsam Tower
Day 2: DMZ Tour, Ikseon-dong & Insa-dong
Day 3: Bukchon Hanok Village, Gyeongbokgung Palace & Myeong-dong
Day 4: Korean War Memorial & Itaewon

Note: I’ve included links to the hotels, items I purchased for the trip, and activities mentioned in this post. However, I do not receive any commission from these links—they’re simply here to help you plan your trip more easily!

Essential Things to Do Before Visiting Seoul

Language: While English is widely understood in most tourist areas, learning a few basic Korean phrases can go a long way in enhancing your experience. Be sure to download the Google Translate app—it’s a lifesaver for translating signs, menus at restaurants, or navigating conversations on the go!
Plug adapter – While many hotels offer USB ports for charging, it’s a good idea to bring a plug adapter just in case the hotel doesn’t have enough ports or you need additional ones. I purchased this one from Amazon.
eSIM: To stay connected, you’ll need either pocket Wi-Fi or an eSIM unless your phone plan includes international coverage. I opted for the Korea Telecom eSIM, and it was incredibly easy to activate and worked flawlessly throughout my trip.
Naver Maps: Be sure to download Naver Maps, as Google Maps has limited functionality in South Korea. Naver Maps is more reliable and provides accurate directions for navigating the city.
K-ride App: South Korea’s version of Uber, K-ride, is a convenient and reliable option for getting around the city. It’s especially useful for late nights or areas less accessible by public transportation.
Beauty Treatments: If you’re planning to indulge in South Korea’s renowned beauty treatments, be sure to research and book in advance.
DMZ Tour: If you’re planning to visit the DMZ, make sure to book your tour in advance to guarantee your preferred date and time.
Currency: The local currency is the South Korean Won (KRW). While cards are accepted in most places, carry some cash for smaller vendors, especially at night markets and you will need it to load your T-Money card.
T-Money Card: Purchase a T-Money card for hassle-free access to buses and subways throughout Seoul. You can purchase one at convenience stores (including those at the airport) or train stations. Don’t forget to have some Korean won on hand to load it with funds for your travels!

Getting From the Airport to the City

If you’re arriving at Incheon International Airport, here are the best ways to get to Seoul’s city center:

Airport Limousine Bus: This is one of the most convenient options, especially since you can pay with a credit card. Tickets cost around 17,000 KRW one way, and there’s no need to book in advance. The bus drops off at major hotels and neighborhoods. Click here to view the bus schedule.
AREX (Airport Railroad Express): The high-speed train takes about 45 minutes to reach Seoul Station. From there, you can transfer to a subway or take an Uber to your destination.
AREX All-Stop Train: A budget-friendly option, it takes about 15 minutes longer than the express train. It’s ideal if you’re staying in Hongdae since it stops there before Seoul Station.
Taxi: The most expensive option but worth it for late-night arrivals or heavy luggage.

Tip: To use AREX, buy a T-Money card at the airport. You’ll need some Korean Won to load it, so it’s a good idea to exchange some currency or find an ATM once you arrive.

Getting Around in Seoul

Public Transportation: Seoul’s public transportation system is efficient, affordable, and easy to navigate. To travel smoothly, start by getting a T-Money card, which you can purchase at most convenience stores or train stations if you didn’t pick one up at the airport. Make sure to have some Korean Won on hand to load the card, as most machines only accept cash.
- Subway: The subway is extensive and well-connected, with announcements in English and plenty of signs in English at all train stations.
- Bus: For places not easily accessible by subway, the bus system is reliable and easy to use. You can use your T-Money card or pay in cash for the fares.
Taxis: Readily available and reasonably priced. Have your destination written in Korean, as not all drivers speak English.
Ubers: Download the K-Ride app—it’s the Korean version of Uber. Ubers are a convenient and affordable option if you don’t feel like using the subway for your entire trip.

Tip: Download Naver Maps, as Google Maps isn’t always reliable in South Korea. Naver Maps will provide accurate directions and make it easy to navigate the city with confidence

Where to Stay in Seoul

Myeong-dong: A bustling shopping and dining area that’s centrally located, this neighborhood is perfect for exploring. We stayed at Crown Park Hotel, and it was a great choice! The location was ideal, with plenty of restaurants and shops within walking distance.
Gangnam: Modern, upscale, and known for its vibrant nightlife.
Insadong: Ideal for travelers looking to experience traditional Seoul and stay close to cultural landmarks.
Hongdae: A youthful, energetic area famous for its music scene and nightlife.

Day 1: Skincare, Gangnam, and Namsam Tower

Skincare Treatment

Start your Seoul adventure by indulging in one of the city’s renowned skincare treatments. With so many options to choose from, it can feel a bit overwhelming to pick the right place. Thankfully, many clinics are foreigner-friendly and even provide on-site translators. During my research, I came across options like Jfeel, Lamiche, Liengjang, Muse, and Lamine Clinic. I ultimately decided on Lamine Clinic and had a fantastic experience. I highly recommend doing some research beforehand to identify the types of treatments you’re interested in. This will help you compare prices and be better prepared for your appointment.

Overall, I think you’ll have a great experience at most clinics in Seoul. However, some places might feel a bit more like a “factory-style” setup. In contrast, Lamine Clinic offered a more personalized and intimate atmosphere. While it was pricier than some other clinics, I felt the level of care and attention I received made it absolutely worth it.

Gangnam

Gangnam is one of the city’s most famous and upscale districts. Explore COEX Mall, one of the largest underground shopping centers in Asia, or stroll through the streets near Garosugil, a tree-lined area filled with trendy shops and cafes.

Namsam tower & Gwanjang NIght market

End the day with a trip to Namsan Tower for panoramic views of the city. Take the cable car up to the tower and enjoy the sunset as the city lights come alive below you. Afterward, head to Gwangjang Night Market to sample all the local delicacies. The market has vendors selling popular Korean street foods like tteokbokki, hotteok, and mung bean pancakes, to name a few. If you’re a foodie and open to trying new things, this is a great place to explore.

Day 2: DMZ Tour, Ikseon-dong, and Insa-dong

DMZ Tour

In the morning, embark on a DMZ (Demilitarized Zone) tour, a unique and educational experience that takes you to one of the world’s most heavily militarized borders. This half-day tour offers a deep dive into Korea’s divided history, giving you a glimpse into the stark contrast between North and South Korea. Even if you’re not a history buff, this tour is eye-opening and provides fascinating insights into the geopolitical landscape.

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The tour includes visits to various significant sites within the DMZ, such as observation posts, tunnels, and key landmarks that highlight the division of the two Koreas. It was much more engaging than I initially expected, and I walked away with a deeper understanding of the country’s complex past. I booked the tour through Klook, and the entire experience was seamless, with hotel pick-up and drop-off at City Hall, as well as an informative guide to lead the way. It’s a highly recommended activity if you want to gain a unique perspective on Korea’s history.

Ikseon-dong and Insa-dong

In the evening, head to Ikseon-dong, a picturesque neighborhood where traditional hanok (Korean houses) have been transformed into trendy cafes, boutiques, and art spaces. Take a moment to relax in one of the charming cafes, where you can enjoy a cozy atmosphere while sipping coffee in a beautifully restored hanok.

After dinner, stroll through Insa-dong, a cultural district known for its vibrant atmosphere. Here, you can explore local art galleries, tea houses, and antique shops. It’s a great place to find unique souvenirs, from traditional Korean crafts to contemporary artworks. Spend some time soaking in the cultural richness of the area and experience a more traditional side of Seoul.

Day 3: Seoul Sightseeing & Shopping

Bukchon Hanok Village

Start your day with a visit to Bukchon Hanok Village, a historical area filled with beautifully preserved traditional Korean houses, offering a glimpse of Seoul from centuries ago. Take your time to wander through the narrow alleys and explore this charming village. Note that the village is open to tourists from 10 AM to 5 PM, and it’s closed on Sundays, so plan accordingly.

The area surrounding Bukchon is also filled with trendy cafes and popular Instagram spots, making it a lively and visually appealing place to explore. However, be prepared for long lines at some of the popular spots. For example, we visited Cafe Onion, where the line was about an hour long, even though we arrived at 8:45 AM for the 9:00 AM opening.

Other spots with long lines included Dotor Garden Anguk and the London Bagel Museum. If you’re not up for waiting, there are plenty of smaller cafes in the area, many of which offer equally tasty options.

Gyeongbokgung Palace

Afterward, head to Gyeongbokgung Palace, one of Seoul’s most iconic landmarks. Be sure to catch the changing of the guard ceremony, which happens at specific times throughout the day. If you’re interested in a more immersive experience, consider renting a hanbok (traditional Korean dress) for a fun and memorable photo-op around the palace grounds. The entrance fee to the palace is 3,000 won, and there are several free English tours offered throughout the day, so plan your visit around these times to get the most out of your experience.

Myeong-dong: Shopping & Street Food

Next, head to Myeong-dong, Seoul’s bustling shopping district, known for its endless options of street food, beauty stores, and lively atmosphere. The area is packed with K-beauty shops, so it’s a great place to stock up on skincare and cosmetics. Whether you’re indulging in a shopping spree or just people-watching, Myeong-dong offers an exciting experience with endless food and shopping options.

Day 4: Korean War Memorial & Itaewon

Korean War Memorial

Start your last day in Seoul by visiting the Korean War Memorial, a museum that provides a thorough and emotional look at Korea’s military history. The exhibits offer a powerful and informative perspective on the Korean War and its impact on the country, with displays ranging from historical artifacts to interactive installations. The museum is both educational and moving, giving you a deeper understanding of the complex events that shaped modern Korea. It’s a must-visit for anyone interested in history and a great way to reflect on the country’s past.

Hangang Park

After the museum, head to Hangang Park for some relaxation by the river. This park stretches along the Han River and offers beautiful views of the city’s skyline. You can rent a bike or simply take a walk along the riverside trails. If the weather is nice, you might also enjoy a picnic.

Head Spa/Personal Color Analysis

Treat yourself to a rejuvenating Head Spa, a luxurious 15-step treatment that is a must-try in Seoul. This experience is designed to relax both the mind and body, starting with a scalp massage to relieve tension, followed by a series of steps that include washing, exfoliating, and hydrating the scalp. The treatment often incorporates essential oils, hot compresses, and a soothing massage of the neck and shoulders. It’s an incredibly relaxing experience that not only leaves your scalp feeling refreshed but also helps promote better hair health. You can find specialized head spa salons in areas like Myeong-dong and Gangnam, where skilled therapists guide you through the process. This is a perfect way to unwind before heading out for the evening.

If you’re interested in fashion and personal style, consider a color analysis session. This personal styling service helps you discover the best colors and styles for your unique features, offering tailored advice on how to dress for your body shape and complexion. It’s a fun and informative experience, perfect for anyone looking to refresh their wardrobe or enhance their fashion sense. You can find stylists or color consultants in areas like Gangnam or Myeong-dong.

Itaewon: International Flavors & Nightlife

For dinner, head to Itaewon, a vibrant, multicultural neighborhood known for its wide variety of international cuisine. Itaewon offers everything from Mediterranean to Mexican to Middle Eastern fare, making it a food lover’s paradise. After dinner, explore Itaewon’s lively nightlife scene. Whether you prefer a relaxed evening at a rooftop bar with a view of the city or dancing the night away at one of the area’s many clubs, Itaewon has something for everyone.